The gateway to your sales funnel is the first impression, the first “obstacle” to the path your potential client takes to getting to a sale. It is VITAL that your landing pages (also called squeeze pages, capture pages, splash pages, opt-in pages, lead-magnet pages, etc.) grab attention and intrigue prospects immediately.
Users want to know two things:
- How you can help them
- Are you going to deliver what you promise.
You want to present a landing page that is not just beautiful, but answers those two questions! To do that well, it should at the very least:
- be concise,
- be clear,
- tell them what do next,
- be bug-free,
- be mobile responsive
- present solutions rather than further issues
- speak to their problems and desired outcomes
- be attractive
- make them feel safe
- provide all the necessary information they need to make an informed decision